Perhaps most important, is the rate Phone Number List of return visitors, indicating that potential customers are in the research phase of their buying journey. Return on Investment Metrics You’re near the clearing, but now you need to find the most important trail Phone Number List marker of all. Which metrics prove your digital marketing plan is driving sales and generating revenue? Look Phone Number List for the classic markers proving a return on investment (ROI).
Demonstrate the paths that website visitors take to Phone Number List become leads and buyers. Create marketing client reports showing the cost and revenue per visitor, per lead and per customer. Adding reports such as a Facebook Performance dashboard will help clients see Phone Number List how your campaigns are delivering ROI from social channels too.
Aim for a higher revenue per customer than revenue per Phone Number List lead or visitor. Overall, if your digital marketing plan generates more revenue than your fees, they’ll know Phone Number List you’re worth it. Did you and your clients find all the right trail markers? Were the metrics you chose solid, easy-to-find rocks in the streams you crossed? Make it easy for your client to follow you and those trail markers by aggregating your metrics on one easy-to-use map – a marketing dashboard that shows a bird’s eye view of the forest and the path to success.