In order to better understand the requirements, designers can intervene in the requirements review stage in advance, that is, in the early stage of the requirements review, they can express the design side's views on the requirements, and the requirements can be fully discussed in the requirements review. In this way, you can have the opportunity to fully express the design point of view in the early stage of requirements.
03 Dismantling requirements and in-depth analysis
At the same time as receiving the demand, the demand Country Email List analysis is decomposed into four steps through the four-step analysis method.and then gain insight into the creativity to obtain a design strategy for the next implementation work.
Goals: The common operational requirements in the Internet industry are four goals: new, revitalized, repatriated, and revenue, along with long-term brand value building and brand perception enhancement.
User: The target user who needs to understand the project activities. According to the different user groups, the concepts and methods used in the design are correspondingly different. The more accurate the understanding of the user population, the closer the concept is conveyed.
Insight: From various attributes of users: social, behavior, habits, preferences, interests, including user data, etc.... Insight into the ideas of creative concepts.
Strategy: Extract the corresponding "design strategy" from project goals, user groups, and insights, and implement them into design execution. The strategy may be some keywords or a sentence, as the "creative idea" of the project.
Case: part-time Spring Festival operation activities
1) Goals
Taking part-time Spring Festival operation activities as an example, the purpose of the project is commercial revenue, and online part-time jobs will attract users with the help of Spring Festival activities, increase user activity and drive income.
2) User
Users who want to earn commissions through part-time platforms
3) Insights
According to the data, it is found that such users are very concerned about obtaining corresponding commission rewards through platform tasks. At the same time, it is also hoped that such users will be converted into part-time members through the rule of "double the rewards for opening members" in this Spring Festival event.