production on track configure the platform several factors go into setting up a content marketing platform: characters buyer's journey content types metatags (taxonomy) workflow custom fields integrations if you don't have the personas and stages of the buyer's journey documented for your business, start there — possibly with the help of your steering committee. Consider your content types and taxonomy . If you plan to integrate multiple repositories, for example, you need to align your markup and filename.
Consider your teams ' workflows . “everyone has an opinion,” warns rachel. "you may feel pressured to add steps, which can lead to overly long workflows that are difficult for platform users." she says, “you don't want to spend a lot of administrative time ticking whatsapp number list boxes and not doing the things you love to do. Limit workflow to transfer points. If i create a brochure and someone reviews it, those are my two steps. You don't need every detail in between; otherwise, it becomes clumsy. » work with your provider to adapt the user interface, adding custom fields if necessary.
Think about how existing technologies should be integrated into your platform. Related content at hand: how to document your content marketing workflow use a reliable third party stakeholders often have opposing viewpoints, which can derail your research or implementation, as stan puts it, “off the rails or in a rat hole.” bring in a third party – a vendor representative or independent consultant – who can say, “listen guys, we hear everything you say. We've been down this road before. Here are some best practices that can help you along your journey. " plan governance as part of governance, create a policy: